Authentic Vision is built around a need. But you will have a tremendously difficult time advancing that Vision if you don’t first share the need with your people. And by “share” I mean to both articulate the need and to apportion the need. This is important, because, for instance, the minute I move to advance the Vision, it’s no longer just my Vision, it’s our Vision. And if we’re all going to strive for that Vision, we all have to own it.
This goes way beyond charismatic leadership or people simply wanting to follow a visionary leader. Because while that visionary may rally Vision into action, shared need allows people to own it and accomplish it.