MGM. Mike Gornak Management, LLC. came to RARE requesting our help in developing their brand. An identity project – our favorite! Let’s do this.
MGM is a parent company. One of its subsidiaries, Black Swan, shares in the personality of MGM. Now, for those of you who don’t know much about the black swan, this is a fiercely dedicated, committed, driven, passionate, courageous and adventurous creature. Where he goes, the rest follow. With a coat of charcoal black feathers and a bill of vibrant red, the Black Swan is a beautiful symbol of determination and strength. We knew he was the icon to carry the same determination and strength found within MGM.
As you can tell, we enjoyed bringing this identity to life!