Here in the South, we’re no strangers to natural disaster. Whether we’re talking hurricane, tornado, or flood (or any combination of all three) we’ve had to deal with our share of disasters and disaster recovery. It’s fitting then, that ARX, a client we recently renamed, branded, and outfitted with a website and collateral of all shapes and sizes should have sprung to life here. Having cut their teeth on Hurricane Katrina and developed and grown since then, ARX has turned the labor intensive process of disaster debris removal into a management science. Working as a well oiled machine, they help insure that the projects they’re a part of meet all FEMA requirements and are eligible for reimbursement and federal aid. Living up to their name, ARX is a fortress and safe haven of help and experience for both the community and city when it comes to disaster cleanup management and recovery.
Through every stage of the project, we worked to convey their tireless effort to protect communities and to lead recovery. The branding and naming process took us deep into the heart of the company and revealed core values and a fundamental character that we worked to bring to life in the positioning, naming, logo, visual marks, website, facebook and collateral pieces.