Not just the Texas Bowl any longer, introducing the Meineke Car Care Bowl of Texas. Continuing our partnership with the folks at Lone Star Sports & Entertainment and the Texas Bowl, we were thrilled at the chance to bring to life this collaboration b/t such a strong brand and supporter of collegiate athletics and the Texas Bowl.
One of our favorite things about this bowl identity is the cool belt buckles!
Title Sponsor Announced
ESPN Regional Television (ERT), Inc., a subsidiary of ESPN, and Meineke Car Care Centers announce a three year title sponsorship deal of the Texas Bowl, beginning for the 2011 event. The Meineke Car Care Bowl of Texas will be played in December on an ESPN network at Reliant Stadium in Houston – home to the NFL’s Houston Texans.
The annual game will match up the Big 12 versus the Big Ten. In 2010, Illinois beat Baylor 38-14 on Dec. 29 at Reliant Stadium, and with 68,211 fans had its second-highest attended game in bowl history.
“We are proud to have a company which began in Houston return and become the title sponsor of the new Meineke Car Care Bowl of Texas,” said Clint Overby, ESPN Senior Director of Events. “The strong brand presence of Meineke combined with the football history in Texas makes this a natural partnership.”