At the University of Southern Mississippi, there is a depth of tradition and pride of place not easily quantified or contained in a single logo. When we set out to refine their identity and hone their brand we worked to isolate those core values that USM stands for… the things that set this place apart from every other college in the state and in the country. Without a doubt, their spirit of fierce independence, raw strength, and courageous character defines the school and is embodied in each of its students, staff, and faculty. At the bedrock of the organization there is a deep sense of strength and grit, a driving determination that leads the charge to the top. This character and disposition is epitomized in their longtime mascot, the Golden Eagle.
“Since ancient times the Golden Eagle, with its strong, fierce-eyed gaze of independence and survival, has been regarded as a symbol of courage and power.”
Working together with Athletic Director Bill McGillis and the rest of the USM team, we are excited to share this honed and refined logo, and look forward to the next chapter for the USM athletic department. Southern Miss To The Top!
Rodney accepting the first item of apparel to be printed with the new identity mark from Southern Miss’ Athletic Director, Bill McGillis.