HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney Richardson, and his team.
Rodney Richardson explains, “The City of New Orleans and the entire Gulf South region – there is a spirit of new life, regeneration, and renewal. New Orleans has a story that is more than just the determination to survive – it is the determination to thrive against all odds. The Pelicans will have a fierceness about them going into this first season….a heartbeat to prove themselves….and the design behind the uniform channels that very heartbeat.”
The New Orleans Pelicans are embarking upon a new frontier, and RARE Design is proud to have had a part in the journey. RARE Design has had the privilege of orchestrating the brand development of major corporations such as Nike, Adidas, Home Depot, Brinker International, several colleges and universities, over 20 professional collegiate athletic programs, and so much more.
To learn more about the Pelicans’ brand, click here.