OBJ x NIKE

Brand Positioning & Strategy, Branding, Identity System Design, Logo Design,

OVERVIEW

Identity creation for one of the NFL’s most dazzling athletes.

We designed a blackletter monogram that toes the line between trendy and timeless. Part streetwear, part king’s seal, this logo is emblematic of OBJ’s role as record breaker and tastemaker.

O+B+J+13

Special edition OBJ embroidered cleats.
Nike Air Max 720 Odell Beckham Jr. | Young King of The Drip Shoes
All Work
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