Pearl River Community College came to RARE wanting help in not only tightening up their brand, but in creating academic and athletic marks that would help define the core of who they are and the strength of character found throughout the entire college. Through the discovery process we realized that, although the character of the institution was in place, they weren’t communicating the extreme growth and driving passions that choreograph their story. This college is determined to strive for progression. With multiple campuses across south Mississippi, we were saturated in seeing their story come to life through the right expresses.
After conducting a brand audit among the staff, faculty and administration on all four campuses, RARE discovered something quite beautiful shared across the entire organization. In defining the Pearl River Wildcats we found care and tradition at their roots, passion and a progressive spirit in their heart, and strength through achievement in their soul. We didn’t have to look far to realize that the story of the college was found in a creature near and dear to who they are – the Wildcat!
Agile and territorial, with the nature of a watchman on constant graceful-patrol, the wildcat will purse prey with great patience and stealth until the moment of attack… a moment of ferocious speed and intensity. We focused on creating an iconic wildcat representing the characteristics of stealth, agility, intention and graceful ferocity. We also developed secondary and tertiary athletic marks amplifying these characteristics, accentuating the nature of the school, and completing the system of marks.
Primary Academic Mark.