In May of 2013 the National Football League awarded Houston the honor of hosting Super Bowl LI at NRG Stadium on February 5th, 2017. Needless to say, it’s a big deal for the city. Although still several years out, the gears are cranking and the Houston Superbowl Host Committee is running at full steam toward the biggest single game in American sports.
As we jumped on board with the project and joined the team, we dove deep into the history and culture of Houston, digging for the elements that set apart this vibrant, modern, diverse city. The brand needed to embody the essence of the place, its people and the game itself. Above is a look at where we landed. We also had the pleasure of building a website to serve as the digital home of the brand and the Houston Superbowl Host Committee, so check it out!