Bumble & Friends
Athletic Branding, Branding, Identity System Design, Logo Design,OVERVIEW
Meet Bumble & Friends!
Following their move to a new ballpark, the Salt Lake Bees partnered with RARE to strengthen their connection with fans and foster a sense of community in their new home. Using the beloved team mascot, Bumble, as the foundation, a spirited brand was created that resonates with Utahns young and old.
Bumble & Friends is a family of mascots that help bring the team’s youth programs and community initiatives to life while creating new fan experiences at the ballpark and across Utah. In addition to designing the logo ecosystem for the brand, our team collaborated with the Bees to create friends for Bumble with unique personalities and stories that reflect the community.
BUMBLE
THE CHARISMATIC LEADER
The heart and soul of the Salt Lake Bees, Bumble has energized crowds and created unforgettable memories for generations of fans. Known for his big personality, endless enthusiasm and welcoming spirit, Bumble leads the mascot family by embodying the values of inclusion, integrity and fun.
HONEY
THE LOYAL SIDEKICK
As Bumble’s trusted counterpart, Honey brings encouragement, positivity and friendship wherever she goes. A champion of inclusion and empowerment, Honey loves connecting with fans, organizing celebrations and making sure everyone feels part of the Bees family.
DAYSIE
THE LOVABLE PUP
Named after Downtown Daybreak, Daysie is a joyful Golden Doodle who reflects the culture and spirit of the neighborhood surrounding The Ballpark at America First Square. Sweet, bubbly and full of energy, she spreads kindness through every interaction, especially with young fans.
JENSEN
THE SPORTY PRANKSTER
Jensen is a Utahraptor named in honor of renowned paleontologist Jim Jensen, who discovered the species. Jensen is playful and athletic dino who keeps Bumble & Friends laughing with his creative antics and love of sports. Though he enjoys a little mischief, he’s always there to cheer on his teammates and fans.
SWIGGY
THE ULTIMATE UTAH ORIGINAL
Representing Utah’s unique culture and community spirit, Swiggy rounds out the mascot family with a fun-loving personality that celebrates local traditions while bringing fans together through shared experiences and unforgettable ballpark moments.
