Charlotte Hornets
Apparel Design, Brand Positioning & Strategy, Branding, Court/Field Design, Custom Typography, Identity System Design, Logo Design, Uniform Design,OVERVIEW
The return and rejuvenation of the Hornets to Charlotte.
“We recognize the heritage behind the original logo and our goal was to connect to the past with elements of an evolution.”
-President & Vice Chairman Fred Whitfield
It was vital that the identity pay respect to the heritage of the original Hornets brand while bringing the sting of the modern Hornets organization and game.
All the design and production elements, from the logos to the court to the uniforms, combine to bring the Buzz City moniker to life.
