Coastal Alabama Community College
Athletic Branding, Brand Guidelines, Brand Positioning & Strategy, Branding, Custom Typography, Identity System Design, Logo Design,OVERVIEW
The athletic identity development for a community college that UNITED AS A PACK.
Coastal Alabama Community College was created as the result of a merger of three existing community colleges within southern Alabama. Each of the colleges had its own athletics teams and unique mascots. The ask of RARE Design was to merge its three separate athletic brands into one unified identity and mascot.
Embracing the aggressive intensity of the college’s athletic performance and staying connected to its community orientation, leadership, and familial spirit, one mascot stood above the rest.
THE COASTAL ALABAMA COYOTES
Coastal’s identity system features the face of a coyote as it stalks its prey: head down, focused, and ready.
The secondary pawprint, custom wordmarks and numerals all reinforce the athletic styling necessary for uniform development and application.
“Coyotes run in a pack. They work together, fight together, endure together, and win together. This is our family, this is our pack.”
