Houston Texans
Brand Positioning & Strategy, Branding, Custom Typography, Identity System Design, Logo Design, Naming, Uniform Design,OVERVIEW
Brand and identity development, including naming and uniforms, for Houston’s return to the NFL.
Though fiercely competitive, ownership desired a name that would unify all Texas football fans.
Powerful symbolism is built into the primary logo, from the love of the state’s colors and flag to its embodiment in the strength of the rodeo bull.
