Ja Morant x NIKE
Athletic Branding, Logo Design,OVERVIEW
An identity for an athlete who rises above the rest.
In 2021, RARE Design worked in collaboration with Nike to create an identity for Memphis Grizzlies star, Ja Morant.
The sharpness and movement of the icon represents Ja’s playing style: Fast and spontaneous. Calm, but ready to attack.
The bar positioned beneath Ja’s name signifies his place above the rest, echoing a quote from his mother, “Beneath No One.”
