Ole Miss
Apparel Design, Brand Positioning & Strategy, Branding, Identity System Design, Logo Design,OVERVIEW
If you know Ole Miss Athletics, you know the cry of “Fins Up!” This identity brings the unofficial, fan-favorite mascot to life.
The “Fins Up” movement began on the Ole Miss practice field in 2008, when, in a moment of celebration, linebacker and Iraq War veteran Tony Fein “threw” the legendary gesture. The rest, of course, is history. Players, fans, and coaches all rallied behind Fein’s emotional gesture, galvanizing the spirit of the Landshark in Ole Miss Athletics.
The “Territory” logo takes the identity a step farther by staking the Landshark’s claim on the territory that it prowls.
A family with the passion of Ole Miss deserves a mascot with that same zeal. The Associated Student Body agreed, and in October 2017, initiated a campus vote to make the Landshark the official on-field mascot of the Ole Miss Rebels.
Social media application of the landshark motif.
