Paris Musketeers
Athletic Branding, Branding, Identity System Design, Logo Design,OVERVIEW
An identity system for the newest franchise within the European League of Football.
As an expansion team within the European League of Football, the Paris Musketeers sought out RARE Design for the development of its visual identity system. The result was the capture of the intersection between unmatched athleticism and Parisian fashion. The powerful union of two mighty worlds.
Images: Wikimedia Commons
For centuries, the Musketeer Cross has represented the best of France and its finest city. An icon as the beacon of exceptionalism, unrivaled excellence, pride, and military force. This identity is the unique expression of this historic icon.
“The sight of these blue [tunics] with their white crosses terrorized their adversaries, such was the fighting skill and bravery of the musketeers!”
– Clement Bosson
Musketeer Cross– The Musketeer cross leads the way in its catalytic legacy of fearless leadership, resilient strength, and progressive exceptionalism.
Sun Rays– The sun rays historically represent the King of France, Louis XIV ‘The Sun King.’ He created the Musketeers while France led in an era of growth and prosperity for Europe.
Fleur-de-Lis– These embody the characteristics of life and light. It’s the symbol of royalty and purity.
Major consideration of audience and execution were given to the development of the robust secondary icon system. A blend of simple, powerful designs created with fashion in mind. From the players on the field to friends out at the bar, this system has the versatility for both.
“In this city of light and legend, where inspirations and creativity bloom, where iconic and diverse streets for a unique canvas, where courage and strength shone through the ages, a new saga with a familiar spirit is about to begin. The cosmopolitan, towering crossroads of the world, the sun will shine on a new passion and usher in the thrill of an increasingly global game.”
