Sacramento Kings Script
Athletic Branding, Logo Design,OVERVIEW
A redesign of an iconic script for the Sacramento Kings 2023-2024 Icon and Association jerseys. This is tradition reinvented.
Images: Sacramento Kings
Drawing inspiration from our royal heritage and infusing the essence of the 1994 rebrand, we honor the past while crafting new traditions that embrace the evolution of our franchise. The reintroduction of a modernized script wordmark, an iconic and timeless symbol intricately woven into the fabric of our franchise’s history, strengthens the bonds that bridge our proud past and thrilling future. This uniform refresh not only pays tribute to our roots but also ushers in an exciting new era of Sacramento Kings Basketball.
The Kings desired to bridge the gap between the past and future by revamping the iconic script mark that adorned players’ jerseys for many years. The new wordmark pays tribute to the team’s rich history while also propelling them into a new era.
By utilizing the character from past Kings script wordmarks with a few thoughtful touches to reflect the Kings today, our team was able to produce an iconic mark that will resonate with fans of the past, present, and future.
