Sacramento Kings
Apparel Design, Brand Positioning & Strategy, Branding, Court/Field Design, Identity System Design, Logo Design, Uniform Design,OVERVIEW
Rebrand, identity, uniforms, and court designs for this West Coast franchise.
The primary logo is a modern execution of the much loved heritage mark from the team’s past.
The color palette helps bridge the heritage-inspired logo with the contemporary vision for the team.
The system includes visual elements specifically focused on the team’s international audiences, including the S-chainmail patterned uniforms and the heraldic lion secondary.
