Southern Pine Electric Company
Brand Positioning & Strategy, Branding, Corporate Branding, Digital and Print Design, Identity System Design, Logo Design,OVERVIEW
A full brand refresh of an electric company committed to bringing the power.
Southern Pine Electric has a rich history of working hard to exceed expectations and serve their community. Throughout the project, our team discovered, defined, and helped express Southern Pine’s strong heritage, committed dependability, and true resilience.
The visual language of this identity was heavily influenced by Southern Pine’s heritage, bringing the company into a new and modern era that still embodies the rich character of their story is the solid foundation of this identity.
Creating a visual language that lends itself to every application was important. From taglines and campaigns, to business suite and newsletters, we helped Southern Pine Electric define a style that would connect with members in a clear and informative way.
“We work in some of the harshest, most demanding conditions this region has to offer. Why? Because that’s where you work. It’s where you live. And it’s where you need us. We’re members of the community committed to serve the folks that the big investor-owned companies deemed “insufficient.” Because from the beginning it’s been our mission to bring the power to the people. It’s what we do. And it’s who we are. This is more than a mantra. It’s our heritage. It’s the foundation on which we stand. And more than that, it’s the vision we cast. In an industry of power, this is real power.”
