Southern Prohibition Brewing
Branding, Corporate Branding, Identity System Design, Logo Design, Packaging Design,OVERVIEW
A full brand refresh for our neighbors at SoPro.
Located just down the street from RARE, SoPro is a brewery whose impact and product reaches far beyond Hattiesburg, Mississippi. Since its founding, SoPro has set the standard for creativity and growth within the craft beer industry.
Our team was thrilled to partner with the creative minds at SoPro to revitalize their visual identity as they prepared to expand their business, locally and nationally.
CHAMPIONS OF INNOVATION. CRAFTERS OF GREAT BEER.
SoPro’s rebrand was crafted as a representation of their journey. The center of the primary mark features a winding, maze-like “SP,” mirroring the progression of the company as they forge their own path.
The elements that comprise SoPro’s visual language; the logos, styling, can templates, and more, were created to help them tell their unique story as it continues to evolve.
CAN TEMPLATE
As we considered the creativity and artistry of SoPro, we knew we had to design the template in a way that would allow for their unique expression, not restrict it. SoPro’s vibrant, avante garde, and occasionally irreverent attitude needed a space to shine through. Our template design simplified logo and name placement, and created consistency between their beer types while ensuring that their illustrations remained the hero of every can.
