Portland Timbers
Brand Positioning & Strategy, Branding, Custom Typography, Identity System Design, Logo Design, Uniform Design,OVERVIEW
Identity evolution for the Timbers’ ascent to the MLS, including logos, custom typography, and uniforms.
The team embraced a proud heritage, as symbolized by the 3 chevrons, which represented its rise through 3 leagues.
Elements incorporated throughout the system, from the rising sun to the rose ball to the T-axe, all help tell the complete, yet complex story of this club.