The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in both name and character. When the team came to RARE seeking our help in revamping their identity, we heard their story and we knew the identity had to carry out that confident belief in, “We are who we are. In every situation, at each new juncture, the Timbers stand tall.” What a story. What a spirit of sport. This is a team who loves their city and a city who loves their team. The project was a great success, complete with a refined brand positioning, full system of marks and apparel.