Birmingham Squadron
Brand Positioning & Strategy, Branding, Court/Field Design, Custom Typography, Identity System Design, Logo Design,OVERVIEW
A brand identity for a squad prepared to take flight.
In 2021, we were approached by the ownership of the New Orleans Pelicans to create the brand for its G-League Team, the Birmingham Squadron.
Tying together cities with such uniquely rich histories was a challenge that our team was up for. Throughout the project, we were able to incorporate key elements of both cities that led to remarkable resonance with the fans.
Elements such as the city flag, industrial gears, aviation, and city nickname were utilized throughout the entire system.
The perfect blend of influence and history, the primary mark incorporates the city’s flag, and a nod to the Pels.
For our team, for our city.
Forged in fire and stronger than steel.
We trained for this, we’re ready.
Focused on the goal, we fly in formation.
One unit, one squad, one team.
We fight, we win, together.
