G-League Ignite
Brand Guidelines, Brand Positioning & Strategy, Branding, Identity System Design, Logo Design, Social Media Design,OVERVIEW
G-League Ignite: Dare to be Different
In 2021, RARE Design was asked to develop the visual identity for the first-of-its-kind NBA G-League team, the G-League Ignite. Intended for the development of elite-level prospects of the NBA, the Ignite seeks to be the spark on the launching pad of the careers of its players.
Team Ignite’s explosive identity captures a lightning bolt striking downward with pure energy radiating outward from the center, creating the eight panels of a basketball.
The team’s bright color and styling is inspired by the glow of lighting during the phenomenon of St. Elmo’s Fire, placed against the black of the night sky.
We are the spark. The catalyst.
The first step in a professional journey.
But we are also the explosion. The striking.
We cause the action on the court.
And finally, we are the culture-shift. The impetus.
The cause to believe in. A team of unlimited potential.
Together, we create something new, powerful, and energetic.
Together, we IGNITE.
