Las Vegas Aces
Apparel Design, Brand Guidelines, Brand Positioning & Strategy, Branding, Court/Field Design, Custom Typography, Identity System Design, Logo Design, Uniform Design,OVERVIEW
Brand identity development for the city’s first professional basketball team.
The team’s identity needed to reflect its new home, heart, and desire—to play and to win.
The logo strongly infers the symbol of growth and success—the diamond—using the team’s ligature to create the iconic shape.
One of the most visible pieces of a team’s brand is its court. It was vital that this court supported and expanded the story of the Aces identity system.
