New Orleans Pelicans
Apparel Design, Brand Positioning & Strategy, Branding, Court/Field Design, Custom Typography, Identity System Design, Logo Design, Naming, Uniform Design,OVERVIEW
Rebrand, including naming, identity development, uniforms, courts, and more for this Big Easy franchise.
Seemingly not the most athletic of names, there really is no more relevant story of new life, regeneration, and renewal across the Gulf South than that of the pelican.
Ownership insisted that the entire identity system proclaim the organization’s dedication to this City and her people, and elements and symbolism built into the logos and uniforms do just that.
Seemingly not the most New Orleans of color palettes—most people tend to think Mardi Gras—the red, white, blue, and gold are a deeply entrenched palette for the City. Red, white, and blue represent the two nations that birthed her, and the gold represents the New Orleans opulence.
