NASCAR 75th Anniversary
Brand Guidelines, Branding, Corporate Branding, Identity System Design, Logo Design, Social Media Design,OVERVIEW
Identity Design and Development for NASCAR’s Diamond Anniversary.
From the sands and high banks of Daytona, to the beating and banging of Martinsville, to the twists and turns of Watkins Glenn, for 75 years, NASCAR has united fans through their shared passion for one thing—racing. And to celebrate those 75 years, we’ll listen to the voices, tell the stories, and share the memories of some of the greatest moments, people, and places that have shaped the history of stock car racing. It’ll be a season of storytelling, as we honor the past, celebrate the present, and look ahead to the future of NASCAR.
The Identity System developed for NASCAR’s 75th was meant to elevate the organization to its most premium level. Every element in the system is steeped in prestige and glamour. Even NASCAR’s primary icon was given a jeweled treatment in honor of this monumental season.
A robust system of brand guidelines was created to ensure that every social media graphic, pattern, brochure, ticket, and at-track application reflected the gravity of the anniversary’s identity.
